Muhammad Mazhar; Ding Hooi Ting; Abbasi, Amir Zaib; … - In: Cogent business & management 9 (2022) 1, pp. 1-23
disconfirmation during the pandemic. Specifically, this study aims to examine service recovery as a moderator that can potentially … effect of service recovery demonstrated a significant positive impact on switching and repurchase intention. The empirical … findings will enrich the literature on service recovery, consumer behaviour, and service management, and provide suggestions …