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Dolan, Rebecca
Johnson, Lester W.
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Wilkie, Dean C. H.
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European journal of marketing
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Towards successful diversity initiatives : the importance of building audience connectedness
Burgess, Amelie J.
;
Wilkie, Dean C. H.
;
Dolan, Rebecca
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
1/2
,
pp. 144-161
Persistent link: https://www.econbiz.de/10012498489
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Influencer marketing effectiveness : the mechanisms that matter
Wilkie, Dean C. H.
;
Dolan, Rebecca
;
Harrigan, Paul
; …
- In:
European journal of marketing
56
(
2022
)
12
,
pp. 3485-3515
Persistent link: https://www.econbiz.de/10013457456
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3
Brand approaches to diversity : a typology and research agenda
Burgess, Amelie
;
Wilkie, Dean C. H.
;
Dolan, Rebecca
- In:
European journal of marketing
57
(
2023
)
1
,
pp. 60-88
Persistent link: https://www.econbiz.de/10013502461
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