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Dolan, Rebecca; Conduit, Jodie; Frethey-Bentham, Catherine - In: European Journal of Marketing 53 (2019) 10, pp. 2213-2243

Purpose: Organizations are investing heavily in social media yet have little understanding of the effects of social media content on user engagement. This study aims to determine the distinct effects of informational, entertaining, remunerative and relational content on the passive and active...

Persistent link: https://www.econbiz.de/10012067821

Social media engagement : a construct of positively and negatively valenced engagement behaviours

Dolan, Rebecca; Conduit, Jodie; Fahy, John - In: Customer engagement : contemporary issues and challenges, (pp. 102-123). 2016

Persistent link: https://www.econbiz.de/10011430600

Social media : communication strategies, engagement and future research directions

Dolan, Rebecca; Conduit, Jodie; Fahy, John; Goodman, Steve - In: International journal of wine business research : IJWBR 29 (2017) 1, pp. 2-19

Persistent link: https://www.econbiz.de/10011704087

Social media engagement behaviour : a uses and gratifications perspective

Dolan, Rebecca; Conduit, Jodie; Fahy, John; Goodman, Steve - In: Journal of strategic marketing 24 (2016) 3/4, pp. 261-277

Persistent link: https://www.econbiz.de/10011591971

Creating, contributing and consuming behaviour : how rational and affective appeals in social media facilitate engagement

Dolan, Rebecca; Conduit, Jodie; Fahy, John - In: Contemporary issues in social media marketing, (pp. 102-116). 2018

Persistent link: https://www.econbiz.de/10011715076

Social brand management : how orientation events engage students with the university

Altschwager, Teagan; Dolan, Rebecca; Conduit, Jodie - In: Australasian marketing journal 26 (2018) 2, pp. 83-91

Persistent link: https://www.econbiz.de/10011901482

Social Media Engagement Behavior : A Framework for Engaging Customers Through Social Media Content

Dolan, Rebecca; Conduit, Jodie; Bentham, Catherine; … - 2022

Purpose – Organizations are investing heavily in social media yet have little understanding of the effects of social media content on user engagement. This study aims to determine the distinct effects of informational, entertaining, remunerative and relational content on the passive and active...

Persistent link: https://www.econbiz.de/10014084715