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~person:"Dolnicar, Sara"
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Market segmentation
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Dolnicar, Sara
Franses, Philip Hans
114
Levy, Daniel
88
Ha Nam Khanh, Giao
72
Hildebrandt, Lutz
72
Volle, Pierre
72
Malhotra, Naresh K.
61
Parguel, Béatrice
57
Desmet, Pierre
54
Friedman, Hershey H.
51
Darpy, Denis
46
Herrmann, Andreas
43
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Homburg, Christian
41
Bergen, Mark
40
Camilleri, Mark Anthony
40
Hruschka, Harald
40
Decker, Reinhold
39
Intriligator, M. D.
38
Larceneux, Fabrice
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Sethi, Suresh
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Z. Griliches†
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Allenby, Greg M.
37
Michelberger, Pál
35
Sarstedt, Marko
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Snir, Avichai
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Bauer, Hans H.
34
Benoît-Moreau, Florence
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Sidorchuk, Сидорчук Роман Роальдович
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Wedel, Michel
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Pepels, Werner
33
Dutta, Shantanu
32
Heckman, J.J.
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Huber, Frank
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Kalika, Michel
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Leamer, E.E.
31
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30
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30
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29
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Österreichische Gesellschaft für Angewandte Fremdenverkehrswissenschaft
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6
Journal of nonprofit & public sector marketing
3
Marketing letters : a journal of research in marketing
3
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International journal of market research
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Segmentation in social marketing : process, methods and application
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1
Using graphical statistics to better understand market segmentation solutions
Dolnicar, Sara
;
Leisch, Friedrich
- In:
International journal of market research : JMRS ; the …
56
(
2014
)
2
,
pp. 207-230
Persistent link: https://www.econbiz.de/10010347870
Saved in:
2
Increasing sample size compensates for data problems in segmentation studies
Dolnicar, Sara
;
Grün, Bettina
;
Leisch, Friedrich
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 992-999
Persistent link: https://www.econbiz.de/10011436388
Saved in:
3
Response style corrected market segmentation for ordinal data
Grün, Bettina
;
Dolnicar, Sara
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
4
,
pp. 729-741
Persistent link: https://www.econbiz.de/10011614555
Saved in:
4
Required sample sizes for data-driven market segmentation analyses in tourism
Dolnicar, Sara
;
Grün, Bettina
;
Leisch, Friedrich
; …
- In:
Journal of travel research : a quarterly publication of …
53
(
2014
)
3
,
pp. 296-306
Persistent link: https://www.econbiz.de/10010358310
Saved in:
5
Word-of-mouth segments : online, offline, visual or verbal?
Ring, Amata
;
Tkaczynski, Aaron
;
Dolnicar, Sara
- In:
Journal of travel research : a quarterly publication of …
55
(
2016
)
4
,
pp. 481-492
Persistent link: https://www.econbiz.de/10011458626
Saved in:
6
On the heterogeneity of preferences for disability services
Randle, Melanie
;
Grün, Bettina
;
Dolnicar, Sara
- In:
Journal of nonprofit & public sector marketing
35
(
2023
)
1
,
pp. 47-64
Persistent link: https://www.econbiz.de/10014234434
Saved in:
7
Are green tourists a managerially useful target segment?
Dolnicar, Sara
;
Matus, Katrina
- In:
Journal of hospitality & leisure marketing : the …
17
(
2008
)
3/4
,
pp. 314-334
Persistent link: https://www.econbiz.de/10003790252
Saved in:
8
Methodological reasons for the theory/practice divide in market segmentation
Dolnicar, Sara
;
Lazarevski, Katie
- In:
Journal of marketing management : MM
25
(
2009
)
3/4
,
pp. 357-373
Persistent link: https://www.econbiz.de/10003838549
Saved in:
9
An investigation of tourists' patterns of obligation to protect the environment
Dolnicar, Sara
;
Leisch, Friedrich
- In:
Journal of travel research : a quarterly publication of …
46
(
2008
)
4
,
pp. 381-391
Persistent link: https://www.econbiz.de/10003860920
Saved in:
10
Not just any volunteers : segmenting the market to attract the high contributors
Randle, Melanie
;
Dolnicar, Sara
- In:
Journal of nonprofit & public sector marketing
21
(
2009
)
3
,
pp. 271-282
Persistent link: https://www.econbiz.de/10003893353
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