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Sales force automation systems : an analysis of factors underpinning the sophistication of deployed systems in the UK financial services industry
Wright, George; Fletcher, Keith; Donaldson, Bill; Lee, … - In: Industrial marketing management : the international … 37 (2008) 8, pp. 992-1004
Persistent link: https://www.econbiz.de/10003793448
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Strategic and organisational determinants of sophistication in deployed sales force automation systems within three industry sectors in the UK
Donaldson, Bill; Lee, Jong-Ho; Wright, George - In: Journal of marketing management : MM 28 (2012) 11/12, pp. 1305-1330
Persistent link: https://www.econbiz.de/10009702004
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Sales information systems : are they being used for more than simple mail shots?
Donaldson, Bill; Wright, George - 2007
Persistent link: https://www.econbiz.de/10003538772
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Strategic and organisational determinants of sophistication in deployed sales force automation systems within three industry sectors in the UK
Donaldson, Bill; Lee, Jong-Ho; Wright, George - In: Journal of marketing management : MM 28 (2012) 11, pp. 1305-1331
Persistent link: https://www.econbiz.de/10010031155
Cover Image
Sales force automation systems: An analysis of factors underpinning the sophistication of deployed systems in the UK financial services industry
Wright, George; Fletcher, Keith; Donaldson, Bill; Lee, … - In: Industrial marketing management : the international … 37 (2008) 8, pp. 992-1005
Persistent link: https://www.econbiz.de/10008897120
Cover Image
Sales force automation systems: An analysis of factors underpinning the sophistication of deployed systems in the UK financial services industry
Wright, George; Fletcher, Keith; Donaldson, Bill; Lee, … - In: Industrial marketing management : the international … 37 (2008) 8, pp. 992-1004
Persistent link: https://www.econbiz.de/10008142995