Sales information systems : are they being used for more than simple mail shots?
Bill Donaldson and George Wright
| Year of publication: |
2007
|
|---|---|
| Authors: | Donaldson, Bill ; Wright, George |
| Published in: |
Fundamentals of marketing research ; Vol. 1. - Los Angeles, Calif. [u.a.] : SAGE. - 2007, p. 168-177
|
| Subject: | Finanzdienstleistung | Financial services | IT-gestütztes Marketing | Computer-assisted marketing | Beziehungsmarketing | Relationship marketing | Empirische Methode | Empirical method |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003538772