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Marketing and organisational evaluation of rural firms in the internet
Tsekouropoulos, Georgios; Andreopoulou, Zacharoula; … - In: International journal of technology marketing : IJTMkt 8 (2013) 3, pp. 272-286
Persistent link: https://www.econbiz.de/10010200400
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Internet marketing for sustainable development and rural tourism
Andreopoulou, Zacharoula; Tsekouropoulos, Georgios; … - In: International journal of business information systems : … 16 (2014) 4, pp. 446-461
Persistent link: https://www.econbiz.de/10010478663
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Food, internet and neuromarketing in the context of well-being sustainability
Varlese, Monica; Misso, Rosa; Koliouska, Christiana; … - In: International journal of technology marketing : IJTMkt 14 (2020) 3, pp. 267-282
Persistent link: https://www.econbiz.de/10012534217
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National Forest Parks development through Internet technologies for economic perspectives
Andreopoulou, Zacharoula; Koliouska, Christiana; … - In: Operational research : an international journal 15 (2015) 3, pp. 395-421
Persistent link: https://www.econbiz.de/10011410077
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Agrotourism industry development through Internet technologies : a multi criteria approach
Zopounidis, Constantin; Lemonakis, Christos; … - In: Journal of euromarketing 23 (2014) 4, pp. 45-67
Persistent link: https://www.econbiz.de/10010497681
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Building with bricks and mortar : the revenue impact of opening physical stores in a multichannel environment
Pauwels, Koen; Neslin, Scott A. - In: Journal of retailing 91 (2015) 2, pp. 182-197
Persistent link: https://www.econbiz.de/10011308952
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The showrooming phenomenon : it's more than just about price
Gensler, Sonja; Neslin, Scott A.; Verhoef, Peter C. - In: Journal of interactive marketing : a quarterly … 38 (2017), pp. 29-43
Persistent link: https://www.econbiz.de/10011695169
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The effect of search channel elimination on purchase incidence, order size and channel choice
Konuş, Umut; Neslin, Scott A.; Verhoef, Peter C. - In: International journal of research in marketing : IJRM ; … 31 (2014) 1, pp. 49-64
Persistent link: https://www.econbiz.de/10010370707
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The omnichannel continuum : integrating online and offline channels along the customer journey
Neslin, Scott A. - In: Journal of retailing 98 (2022) 1, pp. 111-132
Persistent link: https://www.econbiz.de/10013207544
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Envisaging the carbon emissions efficiency of digitalization : the case of the internet economy for China
Wang, Jianda; Dong, Kangyin; Sha, Yezhou; Yan, Cheng - In: Technological forecasting & social change : an … 184 (2022), pp. 1-14
Persistent link: https://www.econbiz.de/10014230284