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Reconceptualizing the elements of market orientation : a process-based view

Dong, Xiaodan; Zhang, Zelin; Hinsch, Christian Andrew; … - In: Industrial marketing management : the international … 56 (2016), pp. 130-142

Persistent link: https://www.econbiz.de/10011531244

The effect of market orientation dimensions on multinational SBU's strategic performance : an empirical study

Dong, Xiaodan; Hinsch, Christian Andrew; Zou, Shaoming; … - In: International marketing review 30 (2013) 6, pp. 591-616

Persistent link: https://www.econbiz.de/10010212386

Inside the black box : how does resource asymmetry contribute to IJV acquisition intention?

Liu, Dong; Dong, Xiaodan; Zou, Shaoming; Sun, Guohui - In: Industrial marketing management : the international … 91 (2020), pp. 300-310

Persistent link: https://www.econbiz.de/10012422228

Conditional effects of justice on instability in international joint ventures

Dong, Xiaodan; Zou, Shaoming; Sun, Guohui; Zhang, Zelin - In: Journal of business research : JBR 101 (2019), pp. 171-182

Persistent link: https://www.econbiz.de/10012103234

The effect of market orientation dimensions on multinational SBU's strategic performance

Dong, Xiaodan; Andrew Hinsch, Christian; Zou, Shaoming; … - In: International Marketing Review 30 (2013) 6, pp. 591-616

Purpose – The purpose of this study is to provide new insights into the link between market orientation (MO) and strategic performance by disaggregating the MO construct. With a focus on responsiveness, a crucial element of MO, this research explores antecedents as well as outcomes in the...

Persistent link: https://www.econbiz.de/10014828554