Dong, Xiaodan; Andrew Hinsch, Christian; Zou, Shaoming; … - In: International Marketing Review 30 (2013) 6, pp. 591-616
Purpose – The purpose of this study is to provide new insights into the link between market orientation (MO) and strategic performance by disaggregating the MO construct. With a focus on responsiveness, a crucial element of MO, this research explores antecedents as well as outcomes in the...