An integrated theory of global advertising : an application of the GMS theory
Year of publication: |
2010
|
---|---|
Authors: | Zou, Shaoming ; Volz, Yong Z. |
Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 29.2010, 1, p. 57-84
|
Subject: | Internationales Marketing | International marketing |
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