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Dotson, Marc R.
Büschken, Joachim
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Explaining preference heterogeneity with mixed membership modeling
Dotson, Marc R.
;
Büschken, Joachim
;
Allenby, Greg M.
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
2
,
pp. 407-426
Persistent link: https://www.econbiz.de/10012212456
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