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Doyle, Peter
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Journal of marketing research : JMR
1
Oxford economic papers
1
The economic journal : the journal of the Royal Economic Society
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ECONIS (ZBW)
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Advertising expenditure and consumer demand
Doyle, Peter
- In:
Oxford economic papers
20
(
1968
)
3
,
pp. 394-416
Persistent link: https://www.econbiz.de/10002086543
Saved in:
2
Economic aspects of advertising : a survey
Doyle, Peter
- In:
The economic journal : the journal of the Royal …
78
(
1968
),
pp. 570-602
Persistent link: https://www.econbiz.de/10002086558
Saved in:
3
Planning and estimation in advertising
Doyle, Peter
;
Fenwick, Ian
- In:
Journal of marketing research : JMR
12
(
1975
)
1
,
pp. 1-6
Persistent link: https://www.econbiz.de/10002086620
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