Planning and estimation in advertising
Year of publication: |
1975
|
---|---|
Authors: | Doyle, Peter ; Fenwick, Ian |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 12.1975, 1, p. 1-6
|
Subject: | Werbungsbetrieb | Großbritannien |
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