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Driesener, Carl
Bruwer, Johan
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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Chinese wine consumers' product evaluation : effects of product involvement, ethnocentrism, product experience and antecedents
Bruwer, Johan
;
Cohen, Justin
;
Driesener, Carl
;
Corsi, …
- In:
Australasian marketing journal : AMJ ; official journal …
32
(
2024
)
2
,
pp. 139-150
Persistent link: https://www.econbiz.de/10014631683
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2
Ageism kills brands
Anesbury, Zachary William
;
Bellman, Steven
;
Driesener, Carl
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
4
,
pp. 364-370
Persistent link: https://www.econbiz.de/10013435341
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3
Death by 1000 "true fans" : do marketing laws apply to music listening?
Anesbury, Zachary William
;
Davies, Callum
;
Driesener, Carl
- In:
Journal of consumer behaviour
22
(
2023
)
1
,
pp. 82-97
Persistent link: https://www.econbiz.de/10014251198
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4
The power of nostalgia : age and preference for popular music
Davies, Callum
;
Page, Bill
;
Driesener, Carl
;
Anesbury, Zac
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
4
,
pp. 681-692
Persistent link: https://www.econbiz.de/10013454715
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