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A social epidemiological perspective on local tennis league participation : a multigroup moderated-mediation structural analysis using PLS-SEM

Kim, Amy Chan Hyung; Du, James; James, Jeffrey - In: International Journal of Sports Marketing and Sponsorship 23 (2021) 2, pp. 437-461

Purpose: The purpose of the current research was to examine the different relationships between individuals' sense of community in sport (SCS) cultivated by participating in local sport leagues, social support and health-related psychological outcomes (i.e. depressive symptoms and happiness)...

Persistent link: https://www.econbiz.de/10012811918

Transcendence beyond sport : examining the dynamic power of sport human brand on national pride

Gulavani, Susmit S.; Du, James; James, Jeffrey D. - In: International journal of sports marketing & sponsorship 25 (2024) 1, pp. 142-160

Persistent link: https://www.econbiz.de/10014504956

Brand environments and the emergence and change of awareness for new sports teams : a two-wave examination

Du, James; McLeod, Christopher M.; James, Jeffrey D. - In: Sport marketing quarterly : preferred journal of the … 29 (2020) 1, pp. 18-32

Persistent link: https://www.econbiz.de/10012597273

Leveraging event participation benefits beyond the running course : deciphering the motivational basis of event satisfaction

Du, James; Kennedy, Heather; James, Jeffrey D.; Funk, … - In: Journal of sport management : the official journal of … 34 (2020) 5, pp. 435-446

Persistent link: https://www.econbiz.de/10012293379

A social epidemiological perspective on local tennis league participation : a multigroup moderated-mediation structural analysis using PLS-SEM

Kim, Amy Chan Hyung; Du, James; James, Jeffrey D. - In: International journal of sports marketing & sponsorship 23 (2022) 2, pp. 437-461

Persistent link: https://www.econbiz.de/10013369907