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The influence of relationship quality on sport consumption behaviors : an empirical examination of the relationship quality framework
Kim, Yu Kyoum; Trail, Galen; Ko, Yong Jae - In: Journal of sport management : the official journal of … 25 (2011) 6, pp. 576-592
Persistent link: https://www.econbiz.de/10009425052
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The effects of perceived team performance and social responsibility on pride and word-of-mouth recommendation
Chang, Mark Jaewon; Kang, Joon Ho; Ko, Yong Jae; … - In: Sport marketing quarterly : preferred journal of the … 26 (2017) 1, pp. 31-41
Persistent link: https://www.econbiz.de/10011697110
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Influence of team identification, game outcome, and game process on sport consumers’ happiness
Jang, Wonseok; Wann, Daniel L.; Ko, Yong Jae - In: Sport management review 21 (2018) 1, pp. 63-71
Persistent link: https://www.econbiz.de/10011808738
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Engagement in sports virtual brand communities
Santos, Manuel Alonso dos; Guardia, Francisco Rejón; … - In: Journal of business research : JBR 89 (2018), pp. 273-279
Persistent link: https://www.econbiz.de/10011881786
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The effects of sport involvement, sponsor awareness and corporate image on intention to purchase sponsors' products
Ko, Yong Jae; Kim, Kyoungtae; Claussen, Cathryn L.; … - In: International journal of sports marketing & sponsorship 9 (2007/08) 2, pp. 79-94
Persistent link: https://www.econbiz.de/10003678103
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The impact of perceived team reputation on team identification in the context of european football league teams
Mahmoudian, Abed; Boroujerdi, Saeed Sadeghi; Ko, Yong Jae; … - In: Corporate reputation review 27 (2024) 1, pp. 70-85
Persistent link: https://www.econbiz.de/10014512886
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Determinants of consumers' attitudes toward a sport sponsorship : a tale from college athletics
Ko, Yong Jae; Kim, Yu Kyoum - In: Journal of nonprofit & public sector marketing 26 (2014) 3, pp. 185-207
Persistent link: https://www.econbiz.de/10010490409
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Understanding donors : a case of university performing arts programs in the USA
Ko, Yong Jae; Gibson, Heather J.; Kim, May - In: International journal of nonprofit & voluntary sector … 16 (2011) 2, pp. 166-182
Persistent link: https://www.econbiz.de/10009670526
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Information frictions and adverse selection : policy interventions in health insurance markets
Handel, Benjamin R.; Kolstad, Jonathan T.; Spinnewijn, … - 2015
Persistent link: https://www.econbiz.de/10011410579
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What does a deductible do? : the impact of cost-sharing on health care prices, quantities, and spending dynamics
Brot-Goldberg, Zarek C.; Chandra, Amitabh; Handel, … - 2015
Persistent link: https://www.econbiz.de/10011415988