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Sustainable marketing in emerging markets : how to market sustainable products in emerging markets
Chokera, Fainos; Edward, Mudzimba; Dube, Mercy; Hungwe, … - In: Sustainable marketing, branding, and reputation …, (pp. 117-143). 2023
Persistent link: https://www.econbiz.de/10014414197
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The role of digital marketing in sustainable marketing : using digital channels to raise awareness and promote sustainable products and services
Dube, Mercy; Tshuma, Sinothando; Mawere, Rukudzo Alyson - In: Sustainable marketing, branding, and reputation …, (pp. 295-309). 2023
Persistent link: https://www.econbiz.de/10014414240
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Introduction to AI in marketing research : the evolution of marketing in the digital age
Dube, Mercy; Tshuma, Sinothando - In: AI-driven marketing research and data analytics, (pp. 216-227). 2024
Persistent link: https://www.econbiz.de/10014558946