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Dudzik, Thade
Gröppel-Klein, Andrea
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
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Efficiency of integrated sponsorship advertising
Dudzik, Thade
;
Gröppel-Klein, Andrea
- In:
Advertising and communication : proceedings 4th …
,
(pp. 193-203)
.
2005
Persistent link: https://www.econbiz.de/10003353801
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Die Werbewirkung von Sportsponsoring
Dudzik, Thade
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2006
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Persistent link: https://www.econbiz.de/10003356198
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