The relationship marketing aims the construction of a durable relation between the enterprise and the final client, identified at an individual level. The particular part of the relationship marketing has two main concepts: individuality and the relation. This paper presents the concepts of...

The development of the information technology and of the Internet has created the perfect environment for the companies to reach their client easier and faster. Until the middle of the ’90 there were only several dozens of global brands. Today with the help of this new tool, the Internet, the...

The development of the information technology and of the communication systems has created the best environment for the organizations to develop a better and a longer relationship with consumers. The stronger the competition becomes the harder it is for the organizations to target ant retain the...

The quality and the efficiency of all the activities developed in the field of the social dialog management are dependent, in great measure by the quality of the communications relations between the involved actors. The increase of the importance of the social dialog is reflected at the level of...

Almost every sales opportunity required us to get involved with our customer`s finance department to develop a business case or cost justification. Business acumen (an understanding of how business works) is more than just knowing words and their definitions; it`s understanding that poor...

Development of a firm’s international competitiveness takes place interactively with the environment. The firm must be able to adjust to customers, competitors and public authorities. To be able to participate in the international competitive arena the firm must be established a competitive...

The challenges that companies are forced to face are becoming more and more complex, making the global business environment to be highly dynamic. Both the United States and the European Union are two of the most attractive markets in the world each having its own advantages and disadvantages,...

The newest channels for communicating and selling to consumers are electronic. The Internet provides consumers and marketers with more opportunities than ever in achieving a greater interaction and individualization of services. Companies can send tailored messages that engage consumers by...

A few years ago, globalization was the new paradigm in international business, however from a branding perspective it has lost its initial efficiency giving the fact that consumers do not seem to feel a connection anymore with the standardized products of global corporations, catered to them in...

Current coordinates of everyday life may be addressed in school, alongside other elements of education, and education issues for environmental quality. This highlights a major priority for all of us, to know, protect and preserve the living environment, nature conservation and became effective...