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International handbook of advertising
Dunn, S. Watson - 1964
Persistent link: https://www.econbiz.de/10014374078
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Relative effectiveness of advertisements of foreign and domestic origin
Schleifer, Stephen; Dunn, S. Watson - In: Journal of marketing research : JMR 5 (1968) 3, pp. 296-299
Persistent link: https://www.econbiz.de/10002771434
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Four measures of cross-cultural advertising effectiveness
Lorimor, E. S.; Dunn, S. Watson - In: Journal of advertising research 7 (1967) 4, pp. 11-13
Persistent link: https://www.econbiz.de/10002491547
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Advertising : Its role in modern marketing
Dunn, S. Watson; Barban, Arnold M. - 1974 - Third edition
Persistent link: https://www.econbiz.de/10002101196