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Werbungsbetrieb
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Dunn, S. Watson
Simon, Julian Lincoln
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Korndörfer, Wolfgang
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Journal of advertising research
1
Journal of marketing research : JMR
1
McGraw - Hill series in international development
1
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ECONIS (ZBW)
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1
International handbook of advertising
Dunn, S. Watson
-
1964
Persistent link: https://www.econbiz.de/10014374078
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2
Relative effectiveness of advertisements of foreign and domestic origin
Schleifer, Stephen
;
Dunn, S. Watson
- In:
Journal of marketing research : JMR
5
(
1968
)
3
,
pp. 296-299
Persistent link: https://www.econbiz.de/10002771434
Saved in:
3
Four measures of cross-cultural advertising effectiveness
Lorimor, E. S.
;
Dunn, S. Watson
- In:
Journal of advertising research
7
(
1967
)
4
,
pp. 11-13
Persistent link: https://www.econbiz.de/10002491547
Saved in:
4
Advertising : Its role in modern marketing
Dunn, S. Watson
;
Barban, Arnold M.
-
1974
-
Third edition
Persistent link: https://www.econbiz.de/10002101196
Saved in:
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