Advertising : Its role in modern marketing
S. Watson Dunn (Head, Department of Advertising, University of Illionois), Arnold M. Barban (Professor of Advertising, Department of Advertising, University of Illinois)
| Year of publication: |
1974 ; Third edition
|
|---|---|
| Authors: | Dunn, S. Watson ; Barban, Arnold M. |
| Publisher: |
Hinsdale, Illinois : Dryden Press |
| Subject: | Werbung | Werbungsmittel | Werbungsbetrieb | Advertising | Marketing |
| Extent: | vii, 630 Seiten Illustrationen |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002101196