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Exploring new product portfolio management decisions : the role of managers' dispositional traits
McNally, Regina C.; Durmusoglu, Serdar S.; Calantone, … - In: Industrial marketing management : the international … 38 (2009) 1, pp. 127-143
Persistent link: https://www.econbiz.de/10003810434
Cover Image
Exploring new product portfolio management decisions: The role of managers' dispositional traits
Mcnally, Regina C.; Durmusoglu, Serdar S.; Calantone, … - In: Industrial marketing management : the international … 38 (2009) 1, pp. 127
Persistent link: https://www.econbiz.de/10008162545
Cover Image
Exploring new product portfolio management decisions: The role of managers' dispositional traits
McNally, Regina C.; Durmusoglu, Serdar S.; Calantone, … - In: Industrial marketing management : the international … 38 (2009) 1, pp. 127-144
Persistent link: https://www.econbiz.de/10008446487
Cover Image
Exploring new product portfolio management decisions: The role of managers' dispositional traits
McNally, Regina C.; Durmusoglu, Serdar S.; Calantone, … - In: Industrial marketing management : the international … 38 (2009) 1, pp. 127-144
Persistent link: https://www.econbiz.de/10008879154