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~person:"Dwivedi, Yogesh Kumar"
~person:"Helm, Roland"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~subject:"Konsumentenverhalten"
~subject:"Product Placement"
~type_genre:"Graue Literatur"
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Konsumentenverhalten
Product Placement
Consumer behaviour
17
Theorie
8
Theory
8
Deutschland
6
Germany
6
Präferenztheorie
5
Theory of preferences
5
Beziehungsmarketing
3
Conjoint analysis
3
Conjoint-Analyse
3
Estimation
3
Measurement
3
Messung
3
Relationship marketing
3
Schätzung
3
Consumer goods
2
Einzelhandel
2
Elderly people
2
Information behaviour
2
Informationsverhalten
2
Innovation diffusion
2
Innovationsdiffusion
2
Konsumgüter
2
Marketing
2
Motivation
2
Retail trade
2
Ältere Menschen
2
Advertising effects
1
Age group
1
Altersgruppe
1
Category Management
1
Category management
1
Cognition
1
Comparative advertising
1
Comparison
1
Consumer goods marketing
1
Corporate reputation
1
Credit card
1
Customer satisfaction
1
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Free
2
Type of publication
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Book / Working Paper
17
Type of publication (narrower categories)
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Graue Literatur
Article in journal
183
Aufsatz in Zeitschrift
183
Arbeitspapier
17
Non-commercial literature
17
Working Paper
17
Aufsatz im Buch
12
Book section
12
Collection of articles of several authors
2
Conference paper
2
Hochschulschrift
2
Konferenzbeitrag
2
Sammelwerk
2
Thesis
2
Case study
1
Fallstudie
1
Handbook
1
Handbuch
1
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Language
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English
12
German
5
Author
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Dwivedi, Yogesh Kumar
Helm, Roland
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Janssen, Maarten C. W.
36
Bauer, Hans H.
35
Rock, Bram de
33
Cherchye, Laurens
31
Huber, Frank
28
Moraga-González, José Luis
26
Sutter, Matthias
25
Vermeulen, Frederic
24
Dräger, Lena
19
Stavins, Joanna
19
Kerschbamer, Rudolf
18
Shy, Oz
18
Wiedmann, Klaus-Peter
18
Zhou, Jidong
18
Inderst, Roman
17
Jonker, Nicole
17
Vandenbussche, Hylke
17
Chandon, Pierre
16
Falk, Armin
16
Seiler, Stephan
16
Wertenbroch, Klaus
16
Blundell, Richard W.
15
Courty, Pascal
15
Franses, Philip Hans
15
Schuh, Scott
15
Spiller, Achim
15
Warlop, Luk
15
Wildenbeest, Matthijs R.
15
Armstrong, Mark
14
Cruijsen, Carin van der
14
Eliaz, Kfir
14
Friedrichsen, Jana
14
Griffith, Rachel
14
Jappelli, Tullio
14
Karlan, Dean
14
Netessine, Serguei
14
Nevo, Aviv
14
Peitz, Martin
14
Pistaferri, Luigi
14
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Institution
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Published in...
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Jena research papers in business and economics : working and discussion paper series School of Economics and Business Administration Friedrich Schiller University Jena
8
Jenaer Schriften zur Wirtschaftswissenschaft : Arbeits- und Diskussionspapiere der Wirtschaftswissenschaftlichen Fakultät der Friedrich-Schiller-Universität Jena
5
Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft
2
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
Source
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ECONIS (ZBW)
17
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1
Interaktion und Information in der Anbieter-Nachfrager-Beziehung : Voraussetzungen, Konsequenzen und Implikationen der zentralen und peripheren Informationsverarbeitung
Helm, Roland
;
Gehrer, Michael
-
2004
Persistent link: https://www.econbiz.de/10002092539
Saved in:
2
Kundenkarten als Kundenbindungsinstrument des Handels
Helm, Roland
;
Ludl, Michaela
-
2004
Persistent link: https://www.econbiz.de/10001993626
Saved in:
3
Implicit attitudes toward green consumer behavior
Vantomme, Delphine
;
Geuens, Maggie
;
De Houwer, Jan
; …
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001999821
Saved in:
4
Unsicherheiten über die Berücksichtigung von Unsicherheit bei der Präferenzmessung
Helm, Roland
;
Fliedner, Malte
;
Scholl, Armin
-
2008
Persistent link: https://www.econbiz.de/10003793505
Saved in:
5
Seniorenmarketing : Stand der Forschung zum Kaufverhalten in Abhängigkeit des Alters der Verbraucher
Helm, Roland
;
Landschulze, Sebastian
;
Scheunert, Uta
-
2009
Persistent link: https://www.econbiz.de/10003844155
Saved in:
6
The impact of evaluation context on attribute processing and attitude formation : the example of comparative advertising
Helm, Roland
;
Szelig, Antonia
-
2009
Persistent link: https://www.econbiz.de/10003844159
Saved in:
7
Acceptance of new products and brands by older consumers
Helm, Roland
;
Landschulze, Sebastian
-
2010
Persistent link: https://www.econbiz.de/10003975747
Saved in:
8
Preference management and unacceptable attribute levels
Steiner, Michael
;
Helm, Roland
;
Szelig, Antonia
-
2011
Persistent link: https://www.econbiz.de/10009157648
Saved in:
9
Costumer reactions to real out-of-stocks
Helm, Roland
;
Hegenbart, Thomas
-
2011
Persistent link: https://www.econbiz.de/10009155405
Saved in:
10
Moderating effects within the elaboration likelihood model of information processing
Helm, Roland
;
Gehrer, Michael
-
2006
Persistent link: https://www.econbiz.de/10003373720
Saved in:
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