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~person:"Dwivedi, Yogesh Kumar"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Warlop, Luk"
~subject:"Konsumentenverhalten"
~subject:"Product Placement"
~type_genre:"Graue Literatur"
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Konsumentenverhalten
Product Placement
Consumer behaviour
17
Theorie
5
Theory
5
Brand
3
Experiment
3
Feldforschung
3
Field research
3
Food consumption
3
Lebensmittelkonsum
3
Markenartikel
3
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2
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2
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2
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2
Social marketing
2
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2
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2
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1
Beziehungsmarketing
1
Emotion
1
Familie
1
Family
1
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1
Gesundheit
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Imitation strategy
1
Imitationsstrategie
1
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1
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1
Informationsversorgung
1
Kauf
1
Learning process
1
Lernprozess
1
Marketing management
1
Marketingmanagement
1
Packaging
1
Perception
1
Personality psychology
1
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6
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Book / Working Paper
17
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Graue Literatur
Article in journal
193
Aufsatz in Zeitschrift
193
Non-commercial literature
17
Arbeitspapier
14
Working Paper
14
Aufsatz im Buch
11
Book section
11
Collection of articles of several authors
4
Sammelwerk
4
Conference paper
2
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2
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1
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1
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1
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English
17
Author
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Dwivedi, Yogesh Kumar
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Warlop, Luk
Janssen, Maarten C. W.
36
Bauer, Hans H.
35
Rock, Bram de
34
Cherchye, Laurens
32
Huber, Frank
28
Moraga-González, José Luis
26
Sutter, Matthias
25
Vermeulen, Frederic
25
Stavins, Joanna
20
Dräger, Lena
19
Kerschbamer, Rudolf
18
Shy, Oz
18
Wiedmann, Klaus-Peter
18
Zhou, Jidong
18
Inderst, Roman
17
Jonker, Nicole
17
Vandenbussche, Hylke
17
Chandon, Pierre
16
Falk, Armin
16
Seiler, Stephan
16
Wertenbroch, Klaus
16
Blundell, Richard W.
15
Courty, Pascal
15
Franses, Philip Hans
15
Helm, Roland
15
Schuh, Scott
15
Spiller, Achim
15
Wildenbeest, Matthijs R.
15
Armstrong, Mark
14
Cruijsen, Carin van der
14
Eliaz, Kfir
14
Friedrichsen, Jana
14
Griffith, Rachel
14
Jappelli, Tullio
14
Karlan, Dean
14
Karle, Heiko
14
Netessine, Serguei
14
Nevo, Aviv
14
Peitz, Martin
14
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Published in...
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Research report / Katholieke Universiteit Leuven, Faculty of Economics and Applied Economics, Department of Applied Economics
8
MO
6
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
Discussion paper / Center for Economic Research, Tilburg University
1
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ECONIS (ZBW)
17
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1
Sincere flattery : trade-dress imitation and consumer choice
Warlop, Luk
;
Alba, Joseph W.
-
2002
Persistent link: https://www.econbiz.de/10001687710
Saved in:
2
On the role of trivial differentiation in learning product quality from experience
Warlop, Luk
;
Ratneshwar, S.
;
Van Osselaer, Stijn M. J.
-
2000
Persistent link: https://www.econbiz.de/10001578298
Saved in:
3
Visual attention during
brand
choice : the impact of time pressure and task motivation
Pieters, Rik
;
Warlop, Luk
-
1998
Persistent link: https://www.econbiz.de/10000990869
Saved in:
4
Positive cueing : promoting sustainable consumer behavior by cueing common environmental behaviors as environmental
Cornelissen, Gert
;
Pandelaere, Mario
;
Warlop, Luk
; …
-
2006
Persistent link: https://www.econbiz.de/10003633827
Saved in:
5
Why it is so hard to predict our partner's product preferences : the effect of target familiarity on prediction accuracy
Lerouge, Davy
(
contributor
);
Warlop, Luk
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003633888
Saved in:
6
Whatever people say I am that's what I am : social labeling as a social marketing tool
Cornelissen, Gert
;
Dewitte, Siegfried
;
Warlop, Luk
; …
-
2007
Persistent link: https://www.econbiz.de/10003633917
Saved in:
7
Me, myself, and my choices : the influence of private self-awareness on preference-behavior consistency
Goukens, Caroline
(
contributor
); …
-
2007
Persistent link: https://www.econbiz.de/10003633929
Saved in:
8
The moderating impact of relational strength on the relationship between relationship quality and purchasing behavior
De Cannière, Marie Hélène
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003332091
Saved in:
9
Situated embodied cognition : monitoring orientation cues affects product evaluation and choice
Eelen, Jiska
;
Dewitte, Siegfried
;
Warlop, Luk
-
2013
Persistent link: https://www.econbiz.de/10010204121
Saved in:
10
Identity-based consumer behavior
Reed, Americus, II
;
Forehand, Mark
;
Puntoni, Stefano
; …
-
2012
Persistent link: https://www.econbiz.de/10009679132
Saved in:
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