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~person:"Dwivedi, Yogesh Kumar"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~subject:"Konsumentenverhalten"
~subject:"Product Placement"
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Konsumentenverhalten
Product Placement
Consumer behaviour
187
Brand management
55
Markenführung
55
Brand image
44
Markenimage
44
Advertising effects
35
Werbewirkung
35
Beziehungsmarketing
34
Relationship marketing
34
Social Web
32
Social web
32
Internet marketing
31
Online-Marketing
31
Brand
26
Markenartikel
25
Viral marketing
24
Virales Marketing
24
Advertising
22
Werbung
22
Innovation adoption
21
Innovationsakzeptanz
21
Emotion
18
Customer satisfaction
17
Kundenzufriedenheit
17
Online retailing
15
Online-Handel
15
Einzelhandel
12
Retail trade
12
Marketing management
11
Marketingmanagement
11
Product placement
11
Confidence
10
Dienstleistungsqualität
10
Mobile Business
10
Mobile business
10
Mobile communications
10
Mobilkommunikation
10
Service quality
10
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Online availability
All
Undetermined
115
Free
10
Type of publication
All
Article
178
Book / Working Paper
10
Type of publication (narrower categories)
All
Article in journal
169
Aufsatz in Zeitschrift
169
Aufsatz im Buch
11
Book section
11
Arbeitspapier
2
Collection of articles of several authors
2
Conference paper
2
Graue Literatur
2
Konferenzbeitrag
2
Non-commercial literature
2
Sammelwerk
2
Working Paper
2
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Language
All
English
188
Author
All
Dwivedi, Yogesh Kumar
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Han, Heesup
115
Belk, Russell W.
110
Mattila, Anna S.
96
Grunert, Klaus G.
92
Lusk, Jayson L.
83
Phau, Ian
83
Huber, Frank
80
Gierl, Heribert
78
Bauer, Hans H.
77
Herrmann, Andreas
76
Usman, Osly
76
Sheth, Jagdish N.
74
Wiedmann, Klaus-Peter
73
Grewal, Dhruv
69
Khare, Arpita
69
Bagozzi, Richard P.
67
Nayga, Rodolfo M.
66
Septianto, Felix
66
Stavins, Joanna
65
Agarwal, Sumit
64
Foxall, Gordon R.
63
Wansink, Brian
63
Paul, Justin
59
Jang, Soocheong
57
Janssen, Maarten C. W.
56
Laroche, Michel
55
Verhoef, Peter C.
55
Ko, Eunju
54
Chintagunta, Pradeep K.
53
Warlop, Luk
53
Walsh, Gianfranco
52
Thøgersen, John
51
Cherchye, Laurens
50
Krishna, Aradhna
50
Rajagopal
50
Rock, Bram de
49
Vermeulen, Frederic
49
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Institution
All
IGI Global
1
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Springer International Publishing
1
Published in...
All
Journal of retailing and consumer services
18
Journal of business research : JBR
16
International journal of Indian culture and business management
7
Journal of promotion management : innovations in planning and applied research
7
European journal of marketing : EJM
6
International journal of advertising : the quarterly review of marketing communications
6
The marketing review
6
Information systems management
4
International journal of hospitality management
4
Journal of electronic commerce research : JECR
4
Psychology & marketing
4
The journal of brand management : an international journal
4
International journal of retail & distribution management
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing communications
3
Journal of promotion management : JPM
3
Technological forecasting & social change : an international journal
3
The journal of product & brand management
3
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
Electronic government : EG; an international journal
2
International journal of bank marketing
2
International journal of consumer studies
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
International marketing review
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of business ethics : JOBE
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
World review of entrepreneurship, management and sustainable development
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Analyzing the cultural diversity of consumers in the global marketplace
1
Asia Pacific journal of marketing and logistics
1
Baltic journal of management
1
Business/Economics
1
Challenges and trends in modern banking
1
Chandos social media series
1
Cogent business & management
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Cutting edge international research
1
E-business : state of the art of ICT based challenges and solutions
1
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Source
All
ECONIS (ZBW)
188
Showing
31
-
40
of
188
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date (oldest first)
31
Intentions towards the sustainability of young adults : a cross-cultural comparison
Loureiro, Sandra Maria Correia
;
Kaufmann, Hans Rüdiger
- In:
World review of entrepreneurship, management and …
10
(
2014
)
2/3
,
pp. 247-266
Persistent link: https://www.econbiz.de/10010393480
Saved in:
32
Brand
placements in movies : the impact of modality, prominence and plot connection on attitude and behavioral intention
Purnawirawan, Nathalia
;
Wouters, Marijke
;
Pelsmacker, …
- In:
Cutting edge international research
,
(pp. 347-361)
.
2010
Persistent link: https://www.econbiz.de/10003985215
Saved in:
33
Consumer online purchase behaviour : perception versus expectation
Shareef, Mahmud Akhter
;
Kumar, Vinod
;
Kumar, Uma
; …
- In:
International journal of Indian culture and business …
11
(
2015
)
3
,
pp. 275-288
Persistent link: https://www.econbiz.de/10011630113
Saved in:
34
Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar
;
Hughes, David Laurie
;
Wang, Yichuan
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
Saved in:
35
What are your customers looking for?
Pelsmacker, Patrick de
-
1992
Persistent link: https://www.econbiz.de/10000879721
Saved in:
36
Consumer adoption of internet banking in Jordan : examining the role of hedonic motivation, habit, self-efficacy and trust
Alalwan, Ali A.
;
Dwivedi, Yogesh Kumar
;
Rana, Nripendra P.
- In:
Journal of financial services marketing : JFSM
20
(
2015
)
2
,
pp. 145-157
Persistent link: https://www.econbiz.de/10011480255
Saved in:
37
Mobile marketing channel : online consumer behavior
Shareef, Mahmud Akhter
;
Dwivedi, Yogesh Kumar
;
Kumar, Vinod
-
2016
Persistent link: https://www.econbiz.de/10011484549
Saved in:
38
Consumer behaviour in the context of SMS-based marketing
Shareef, Mahmud Akhter
;
Dwivedi, Yogesh Kumar
;
Rana, …
- In:
The marketing review
15
(
2015
)
2
,
pp. 135-160
Persistent link: https://www.econbiz.de/10011504703
Saved in:
39
Customers' intention and adoption of telebanking in Jordan
Alalwan, Ali Abdallah
;
Dwivedi, Yogesh Kumar
;
Williams, …
- In:
Information systems management
33
(
2016
)
2
,
pp. 154-178
Persistent link: https://www.econbiz.de/10011529799
Saved in:
40
Consumption, anti-consumption, and consumption communities : the football clubs and its fans
Loureiro, Sandra Maria Correia
;
Pires, Ana Regina
; …
- In:
Handbook of research on consumerism in business and …
,
(pp. 510-536)
.
2014
Persistent link: https://www.econbiz.de/10010354595
Saved in:
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