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~person:"Dwivedi, Yogesh Kumar"
~person:"Lusk, Jayson L."
~subject:"Consumer behaviour"
~subject:"Theory"
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Consumer behaviour
Theory
Konsumentenverhalten
150
Experiment
28
Willingness to pay
27
Zahlungsbereitschaftsanalyse
27
USA
20
United States
20
Innovation adoption
19
Innovationsakzeptanz
19
Food
16
Lebensmittel
16
Internet marketing
15
Online-Marketing
15
Beef
14
Product labelling
14
Rindfleisch
14
Social Web
14
Social web
14
Warenkennzeichnung
14
Brand management
11
Markenführung
11
Brand image
10
Markenimage
10
Mobile Business
10
Mobile business
10
Mobile communications
10
Mobilkommunikation
10
Theorie
10
Beziehungsmarketing
9
Eating habit
9
Ernährungsverhalten
9
Food consumption
9
Lebensmittelkonsum
9
Online retailing
9
Online-Handel
9
Relationship marketing
9
Electronic Commerce
8
Innovation diffusion
8
Innovationsdiffusion
8
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All
Undetermined
84
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10
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All
Article
138
Book / Working Paper
12
Type of publication (narrower categories)
All
Article in journal
138
Aufsatz in Zeitschrift
138
Arbeitspapier
1
Aufsatz im Buch
1
Book section
1
Collection of articles of several authors
1
Conference paper
1
Graue Literatur
1
Konferenzbeitrag
1
Non-commercial literature
1
Sammelwerk
1
Working Paper
1
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Language
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English
150
Author
All
Dwivedi, Yogesh Kumar
Lusk, Jayson L.
Han, Heesup
115
Belk, Russell W.
110
Mattila, Anna S.
96
Grunert, Klaus G.
94
Phau, Ian
83
Bauer, Hans H.
79
Huber, Frank
79
Gierl, Heribert
78
Herrmann, Andreas
77
Usman, Osly
76
Sheth, Jagdish N.
74
Wiedmann, Klaus-Peter
73
Grewal, Dhruv
70
Khare, Arpita
69
Bagozzi, Richard P.
67
Loureiro, Sandra Maria Correia
66
Nayga, Rodolfo M.
66
Septianto, Felix
66
Foxall, Gordon R.
63
Wansink, Brian
63
Agarwal, Sumit
62
Stavins, Joanna
61
Paul, Justin
59
Chintagunta, Pradeep K.
57
Jang, Soocheong
57
Janssen, Maarten C. W.
55
Laroche, Michel
55
Verhoef, Peter C.
55
Ko, Eunju
54
Pelsmacker, Patrick de
54
Thøgersen, John
53
Warlop, Luk
53
Rajagopal
51
Walsh, Gianfranco
51
Krishna, Aradhna
50
Rock, Bram de
49
Hollebeek, Linda D.
48
Bruwer, Johan
47
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Institution
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IGI Global
1
Springer International Publishing
1
Published in...
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American journal of agricultural economics
11
Applied economic perspectives and policy
10
Journal of business research : JBR
10
Journal of retailing and consumer services
10
Food policy : economics planning and politics of food and agriculture
7
International journal of Indian culture and business management
7
The marketing review
6
European journal of marketing : EJM
5
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
5
European review of agricultural economics : ERAE
4
Information systems management
4
Journal of agricultural and applied economics
4
Journal of economic behavior & organization : JEBO
4
Technological forecasting & social change : an international journal
4
Health economics
3
Agricultural economics : the journal of the International Association of Agricultural Economists
2
Applied economics letters
2
Electronic government : EG; an international journal
2
International journal of bank marketing
2
Journal of agricultural and applied economics : JAEE
2
Journal of behavioral and experimental economics
2
Journal of economic psychology : research in economic psychology and behavioral economics
2
Psychology & marketing
2
Advances in economic analysis & policy
1
Agricultural and resource economics review : ARER
1
Annual review of resource economics
1
Asia Pacific journal of marketing and logistics
1
Business/Economics
1
Chandos social media series
1
Discussion paper / Tinbergen Institute
1
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
1
Economic inquiry : journal of the Western Economic Association International
1
Economics letters
1
Environmental & resource economics : the official journal of the European Association of Environmental and Resource Economists
1
European journal of innovation management : EJIM
1
European review of agricultural economics
1
Genetically modified food and global welfare
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of business information systems : IJBIS
1
International journal of retail & distribution management
1
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ECONIS (ZBW)
150
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1
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150
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1
Examining the role of consumer motivations to use voice assistants for
fashion
shopping : the mediating role of awe experience and eWOM
Kautish, Pradeep
;
Purohit, Sonal
;
Filieri, Raffaele
; …
- In:
Technological forecasting & social change : an …
190
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014438459
Saved in:
2
The behavioral and neuroeconomics of food and
brand
decisions : executive summary
Bruce, Amanda
;
Crespi, John M.
;
Lusk, Jayson L.
- In:
Journal of agricultural & food industrial organization
13
(
2015
)
1
,
pp. 1-4
Persistent link: https://www.econbiz.de/10011415767
Saved in:
3
Moving beyond the content : the role of contextual cues in the effectiveness of gamification of advertising
Sreejesh, S.
;
Ghosh, Tathagata
;
Dwivedi, Yogesh Kumar
- In:
Journal of business research : JBR
132
(
2021
),
pp. 88-101
Persistent link: https://www.econbiz.de/10012581567
Saved in:
4
Modelling product lines diffusion : a framework incorporating competitive brands for sustainable innovations
Aggrawal, Deepti
;
Anand, Adarsh
;
Bansal, Gunjan
; …
- In:
Operations management research : OMR ; advancing …
15
(
2022
)
3/4
,
pp. 760-772
Persistent link: https://www.econbiz.de/10013462474
Saved in:
5
Brand
logos versus
brand
names : a comparison of the memory effects of textual and pictorial
brand
elements placed in computer games
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Journal of business research : JBR
147
(
2022
),
pp. 222-235
Persistent link: https://www.econbiz.de/10013271486
Saved in:
6
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
7
Consumer online purchase behaviour : perception versus expectation
Shareef, Mahmud Akhter
;
Kumar, Vinod
;
Kumar, Uma
; …
- In:
International journal of Indian culture and business …
11
(
2015
)
3
,
pp. 275-288
Persistent link: https://www.econbiz.de/10011630113
Saved in:
8
Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar
;
Hughes, David Laurie
;
Wang, Yichuan
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
Saved in:
9
Consumer adoption of internet banking in Jordan : examining the role of hedonic motivation, habit, self-efficacy and trust
Alalwan, Ali A.
;
Dwivedi, Yogesh Kumar
;
Rana, Nripendra P.
- In:
Journal of financial services marketing : JFSM
20
(
2015
)
2
,
pp. 145-157
Persistent link: https://www.econbiz.de/10011480255
Saved in:
10
Mobile marketing channel : online consumer behavior
Shareef, Mahmud Akhter
;
Dwivedi, Yogesh Kumar
;
Kumar, Vinod
-
2016
Persistent link: https://www.econbiz.de/10011484549
Saved in:
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