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SME's adoption of e-commerce using social media in Saudi Arabian context : a systematic literature review
Abed, Salma S.; Dwivedi, Yogesh Kumar; Williams, Michael D. - In: International journal of business information systems : … 19 (2015) 2, pp. 159-179
Persistent link: https://www.econbiz.de/10011326849
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Social media as a bridge to e-commerce adoption in SMEs : a systematic literature review
Abed, Salma S.; Dwivedi, Yogesh Kumar; Williams, Michael D. - In: The marketing review 15 (2015) 1, pp. 39-57
Persistent link: https://www.econbiz.de/10011407081
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Does online retail coupons and memberships create favourable psychological disposition?
Balakrishnan, Janarthanan; Foroudi, Pantea; Dwivedi, … - In: Journal of business research : JBR 116 (2020), pp. 229-244
Persistent link: https://www.econbiz.de/10012257593
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Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad; Eugene Cheng-xi Aw; Alryalat, … - In: Asia Pacific journal of marketing and logistics 36 (2024) 1, pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
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A meta-analysis of antecedents and consequences of eWOM credibility : investigation of moderating role of culture and platform type
Verma, Deepak; Dewani, Prem Prakash; Behl, Abhishek; … - In: Journal of business research : JBR 154 (2023), pp. 1-18
Persistent link: https://www.econbiz.de/10013468632