Social media as a bridge to e-commerce adoption in SMEs : a systematic literature review
Salma S. Abed; Yogesh K. Dwivedi; Michael D. Williams
| Year of publication: |
2015
|
|---|---|
| Authors: | Abed, Salma S. ; Dwivedi, Yogesh Kumar ; Williams, Michael D. |
| Published in: |
The marketing review. - Helensburgh : Westburn Publ., ISSN 1469-347X, ZDB-ID 2039374-X. - Vol. 15.2015, 1, p. 39-57
|
| Subject: | E-commerce | Social media | Small- and medium-sized enterprises | KMU | SME | Social Web | Social web | Electronic Commerce | Online-Handel | Online retailing | Bibliometrie | Bibliometrics | Online-Marketing | Internet marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011407081