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~person:"Dwivedi, Yogesh Kumar"
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Dwivedi, Yogesh Kumar
Han, Heesup
119
Belk, Russell W.
114
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106
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104
Grunert, Klaus G.
102
Huber, Frank
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85
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61
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61
Paul, Justin
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ECONIS (ZBW)
68
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Moving beyond the content : the role of contextual cues in the effectiveness of gamification of advertising
Sreejesh, S.
;
Ghosh, Tathagata
;
Dwivedi, Yogesh Kumar
- In:
Journal of business research : JBR
132
(
2021
),
pp. 88-101
Persistent link: https://www.econbiz.de/10012581567
Saved in:
2
Brand
logos versus
brand
names : a comparison of the memory effects of textual and pictorial
brand
elements placed in computer games
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Journal of business research : JBR
147
(
2022
),
pp. 222-235
Persistent link: https://www.econbiz.de/10013271486
Saved in:
3
Modelling product lines diffusion : a framework incorporating competitive brands for sustainable innovations
Aggrawal, Deepti
;
Anand, Adarsh
;
Bansal, Gunjan
; …
- In:
Operations management research : OMR ; advancing …
15
(
2022
)
3/4
,
pp. 760-772
Persistent link: https://www.econbiz.de/10013462474
Saved in:
4
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
5
Brands in a game or a game for brands? : comparing the persuasive effectiveness of in-game advertising and advergames
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2328-2348
Persistent link: https://www.econbiz.de/10013465194
Saved in:
6
Consumer online purchase behaviour : perception versus expectation
Shareef, Mahmud Akhter
;
Kumar, Vinod
;
Kumar, Uma
; …
- In:
International journal of Indian culture and business …
11
(
2015
)
3
,
pp. 275-288
Persistent link: https://www.econbiz.de/10011630113
Saved in:
7
Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar
;
Hughes, David Laurie
;
Wang, Yichuan
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
Saved in:
8
Broadband adoption in Pakistan
Khoumbati, Khalil
;
Dwivedi, Yogesh Kumar
;
Lal, Banita
; …
- In:
Electronic government : EG; an international journal
4
(
2007
)
4
,
pp. 451-465
Persistent link: https://www.econbiz.de/10003574179
Saved in:
9
Consumer adoption and usage of broadband in Bangladesh
Dwivedi, Yogesh Kumar
;
Khan, Naureen
; …
- In:
Electronic government : EG; an international journal
4
(
2007
)
3
,
pp. 299-313
Persistent link: https://www.econbiz.de/10003506100
Saved in:
10
Exploring consumer adoption of proximity mobile payments
Slade, Emma
;
Williams, Michael D.
;
Dwivedi, Yogesh Kumar
; …
- In:
Journal of strategic marketing
23
(
2015
)
3
,
pp. 209-223
Persistent link: https://www.econbiz.de/10011300879
Saved in:
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