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~person:"Eagle, Lynne C."
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Eagle, Lynne C.
Kitchen, Philip J.
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Working paper / Department of Commerce, College of Business, Massey University
6
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of marketing communications
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Working papers / Department of Commerce, College of Business, Massey University
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A comparative analysis of the development of integrated marketing communications in New Zealand and the United Kingdom
Eagle, Lynne C.
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003792325
Saved in:
2
Regulatory oversight or lack of foresight? : Implications for product recall policies and procedures
Eagle, Lynne C.
;
Rose, Lawrence Craig
;
Kitchen, Philip J.
; …
- In:
Journal of consumer policy : consumer issues in law, …
28
(
2005
)
4
,
pp. 433-460
Persistent link: https://www.econbiz.de/10003240489
Saved in:
3
Product withdrawal pandemonium : marketing communication implications from the Pan Pharmaceuticals product withdrawals
Eagle, Lynne C.
;
Hawkins, Jacinta
;
Kitchen, Philip J.
; …
-
2004
Persistent link: https://www.econbiz.de/10002084600
Saved in:
4
Advertising in mature markets : potentially persuasive or repurchase reminder
Eagle, Lynne C.
;
Rose, Lawrence Craig
;
Kitchen, Philip J.
-
2003
Persistent link: https://www.econbiz.de/10001853293
Saved in:
5
Balancing marketing education and information technology : matching needs or needing a better match?
Eagle, Lynne C.
;
Hunt, Lynne
;
Kitchen, Philip
-
2002
Persistent link: https://www.econbiz.de/10001726430
Saved in:
6
Implications of globalization on customer relationship management
Kitchen, Philip J.
;
Shergill, Gurvinder S.
;
Eagle, Lynne C.
-
2000
Persistent link: https://www.econbiz.de/10001530930
Saved in:
7
Inside the empty raincoat : towards a globalized communications strategy
Kitchen, Philip J.
;
Eagle, Lynne C.
-
2000
Persistent link: https://www.econbiz.de/10001531184
Saved in:
8
Globalization, integration and gray marketing : marketing communications in New Zealand
Kitchen, Philip J.
;
Eagle, Lynne C.
-
2001
Persistent link: https://www.econbiz.de/10001650592
Saved in:
9
In memoriam of professor Lynne Eagle
Kitchen, Philip J.
;
Bulmer, Sandy
- In:
Journal of marketing communications
28
(
2022
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10012697017
Saved in:
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