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A comparative analysis of the development of integrated marketing communications in New Zealand and the United Kingdom
Eagle, Lynne C. (contributor);  … - 2008
Persistent link: https://www.econbiz.de/10003792325
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Regulatory oversight or lack of foresight? : Implications for product recall policies and procedures
Eagle, Lynne C.; Rose, Lawrence Craig; Kitchen, Philip J.; … - In: Journal of consumer policy : consumer issues in law, … 28 (2005) 4, pp. 433-460
Persistent link: https://www.econbiz.de/10003240489
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Product withdrawal pandemonium : marketing communication implications from the Pan Pharmaceuticals product withdrawals
Eagle, Lynne C.; Hawkins, Jacinta; Kitchen, Philip J.; … - 2004
Persistent link: https://www.econbiz.de/10002084600
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Advertising in mature markets : potentially persuasive or repurchase reminder
Eagle, Lynne C.; Rose, Lawrence Craig; Kitchen, Philip J. - 2003
Persistent link: https://www.econbiz.de/10001853293
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Balancing marketing education and information technology : matching needs or needing a better match?
Eagle, Lynne C.; Hunt, Lynne; Kitchen, Philip - 2002
Persistent link: https://www.econbiz.de/10001726430
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Implications of globalization on customer relationship management
Kitchen, Philip J.; Shergill, Gurvinder S.; Eagle, Lynne C. - 2000
Persistent link: https://www.econbiz.de/10001530930
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Inside the empty raincoat : towards a globalized communications strategy
Kitchen, Philip J.; Eagle, Lynne C. - 2000
Persistent link: https://www.econbiz.de/10001531184
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Globalization, integration and gray marketing : marketing communications in New Zealand
Kitchen, Philip J.; Eagle, Lynne C. - 2001
Persistent link: https://www.econbiz.de/10001650592
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In memoriam of professor Lynne Eagle
Kitchen, Philip J.; Bulmer, Sandy - In: Journal of marketing communications 28 (2022) 1, pp. 1-2
Persistent link: https://www.econbiz.de/10012697017