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Evaluating the multivariate beta binomial distribution for estimating magazine and Internet exposure frequency distributions
Cheong, Yunjae; Leckenby, John D.; Eakin, Tim - In: Journal of advertising : official publication of the … 40 (2011) 1, pp. 7-23
Persistent link: https://www.econbiz.de/10009009165
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Evaluating the Multivariate Beta Binomial Distribution for Estimating Magazine and Internet Exposure Frequency Distributions
Cheong, Yunjae; Eakin, Tim; Leckenby, John - In: International journal of advertising : the quarterly … 40 (2011) 1, pp. 7-25
Persistent link: https://www.econbiz.de/10009976457
Cover Image
Evaluating the Multivariate Beta Binomial Distribution for Estimating Magazine and Internet Exposure Frequency Distributions
Cheong, Yunjae; Leckenby, John; Eakin, Tim - In: Journal of advertising : official publication of the … 40 (2011) 1, pp. 7-25
Persistent link: https://www.econbiz.de/10008885216