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~person:"Eakin, Tim"
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Eakin, Tim
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Evaluating the multivariate beta binomial distribution for estimating magazine and Internet exposure frequency distributions
Cheong, Yunjae
;
Leckenby, John D.
;
Eakin, Tim
- In:
Journal of advertising : official publication of the …
40
(
2011
)
1
,
pp. 7-23
Persistent link: https://www.econbiz.de/10009009165
Saved in:
2
Evaluating the Multivariate Beta Binomial Distribution for Estimating Magazine and Internet Exposure Frequency Distributions
Cheong, Yunjae
;
Eakin, Tim
;
Leckenby, John
- In:
International journal of advertising : the quarterly …
40
(
2011
)
1
,
pp. 7-25
Persistent link: https://www.econbiz.de/10009976457
Saved in:
3
Evaluating the Multivariate Beta Binomial Distribution for Estimating Magazine and Internet Exposure Frequency Distributions
Cheong, Yunjae
;
Leckenby, John
;
Eakin, Tim
- In:
Journal of advertising : official publication of the …
40
(
2011
)
1
,
pp. 7-25
Persistent link: https://www.econbiz.de/10008885216
Saved in:
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