Using Facebook efficiently : assessing the impact of organizational Facebook activities on organizational reputation
Year of publication: |
2017
|
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Authors: | Ye, Lan ; Cheong, Yunjae |
Published in: |
Corporate communications : an international journal. - Bingley : Emerald Publishing Limited, ISSN 1356-3289, ZDB-ID 1334346-4. - Vol. 22.2017, 4, p. 440-454
|
Subject: | Facebook | Data envelopment analysis | Social media | Reputation management | Performance efficiency | Technische Effizienz | Technical efficiency | Social Web | Social web | Firmenimage | Corporate reputation | Data-Envelopment-Analyse | Reputation | Online-Marketing | Internet marketing |
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