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Ebrahimi, Mahdi
Kohli, Chiranjeev
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Death bells? : branding in the age of smartphones and AI
Kohli, Chiranjeev
;
Ebrahimi, Mahdi
;
Granitz, Neil
- In:
The journal of business strategy
44
(
2023
)
6
,
pp. 399-405
Persistent link: https://www.econbiz.de/10014468414
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