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~person:"Eckhardt, Giana M."
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Eckhardt, Giana M.
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The role of cultural capital in creating "glocal" brand relationships
Kjeldgaard, Dannie
;
Askegaard, Søren
;
Eckhardt, Giana M.
- In:
Strong brands, strong relationships
,
(pp. 48-60)
.
2015
Persistent link: https://www.econbiz.de/10011313060
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