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Exploring dualities of service innovation : implications for service research
Witell, Lars; Anderson, Laurel; Brodie, Roderick J.; … - In: The journal of services marketing 29 (2015) 6/7, pp. 436-441
Persistent link: https://www.econbiz.de/10011418320
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Having a strategy for new service development : does it really matter?
Edvardsson, Bo; Meiren, Thomas; Schäfer, Adrienne; … - In: Journal of service management 24 (2013) 1, pp. 25-44
Persistent link: https://www.econbiz.de/10009728604
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Determinants of services co-creation with business customers
Jouny-Rivier, Elodie; Reynoso, Javier; Edvardsson, Bo - In: The journal of services marketing 31 (2017) 2, pp. 85-103
Persistent link: https://www.econbiz.de/10011654583
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Managing the innovation co-creation challenge : lessons from service exemplars Disney and IKEA
Ford, Robert C.; Edvardsson, Bo; Dickson, Duncan; … - In: Organizational dynamics : a quarterly review of … 41 (2012) 4, pp. 281-290
Persistent link: https://www.econbiz.de/10009667014