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Institutional influences on global marketing strategies

Eenennaam, Fred van; Janssen, Claudia M. L.; Brouthers, … - In: Anxieties and management responses in international business, (pp. 63-79). 2007

Persistent link: https://www.econbiz.de/10003532667

Global Relocation: High Hopes and Big Risks?

Eenennaam, Fred van; Brouthers, Keith D. - In: Long range planning : LRP ; international journal of … 29 (1996) 1, pp. 84-93

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Product Stereotypes, Strategy and Performance Satisfaction: The Case of Chinese Exporters

Brouthers, Lance Eliot; Xu, Kefeng - In: Journal of International Business Studies 33 (2002) 4, pp. 657-677

Does following a product strategy of price leadership result in superior performance satisfaction for Chinese exporters? Does branding products and targeting less developed countries significantly improve Chinese exporters' satisfaction with export performance? Results indicate performance...

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A factor endowment approach to international market selection

Ragland, Charles B.; Widmier, Scott M.; Brouthers, … - In: Journal of strategic marketing 23 (2015) 6, pp. 497-511

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Institutional theory and international market selction for direct selling

Ragland, Charles B.; Brouthers, Lance Eliot; Widmier, … - In: Marketing intelligence & planning 33 (2015) 4, pp. 538-555

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The logistics challenge in international e-commerce

Xu, Kefeng; Wilkinson, Timothy J.; Brouthers, Lance Eliot - 2011

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Product Stereotypes, Strategy and Performance Satisfaction: The Case of Chinese Exporters

Brouthers, Lance Eliot; Xu, Kefeng - In: Journal of international business studies : JIBS ; a … 33 (2002) 4, pp. 657-678

Persistent link: https://www.econbiz.de/10005888169