Institutional theory and international market selction for direct selling
Charles B. Ragland; Lance Eliot Brouthers and Scott M. Widmier
| Year of publication: |
2015
|
|---|---|
| Authors: | Ragland, Charles B. ; Brouthers, Lance Eliot ; Widmier, Scott M. |
| Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 33.2015, 4, p. 538-555
|
| Subject: | National cultures | Institutional theory | International market Selection | Direct selling | Market attractiveness | Institutionenökonomik | Institutional economics | Direktmarketing | Direct marketing | Internationales Marketing | International marketing | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011381617