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Persistent link: https://www.econbiz.de/10012236617
This study investigates the impact of financial resource availability on entrepreneurial orientation (EO), customer orientation (CO) and on growth in small- and medium-sized enterprises (SME) in Austria and Hungary. Structural equation modeling revealed that financial resource availability is...
Persistent link: https://www.econbiz.de/10010399510
This study investigates the impact of financial resource availability on entrepreneurial orientation (EO), customer orientation (CO) and on growth in small- and medium-sized enterprises (SME) in Austria and Hungary. Structural equation modeling revealed that financial resource availability is...
Persistent link: https://www.econbiz.de/10010775509
This study investigates the impact of financial resource availability on entrepreneurial orientation (EO), customer orientation (CO) and on growth in small- and medium-sized enterprises (SME) in Austria and Hungary. Structural equation modeling revealed that financial resource availability is...
Persistent link: https://www.econbiz.de/10010744716
This study investigates the impact of financial resource availability on entrepreneurial orientation (EO), customer orientation (CO) and on growth in small- and medium-sized enterprises (SME) in Austria and Hungary. Structural equation modeling revealed that financial resource availability is...
Persistent link: https://www.econbiz.de/10010778619
Persistent link: https://www.econbiz.de/10003962037
Persistent link: https://www.econbiz.de/10009660962
Persistent link: https://www.econbiz.de/10010048542
Persistent link: https://www.econbiz.de/10012292456
This article investigates the linkages between brand authenticity, brand trust, and SME growth from a CEO perspective. Brand authenticity is operationalized as consisting of three factors: brand consistency, brand customer orientation, and brand congruency. The hypotheses derived in this paper...
Persistent link: https://www.econbiz.de/10011065270