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Standardisation vs. adaption : a conjoint experiment on the influence of psychic, cultural and geographical distance on international marketing mix decisions

Kraus, Sascha; Meier, Fabian; Eggers, Felix; Bouncken, … - In: European journal of international management : EJIM 10 (2016) 2, pp. 127-156

Persistent link: https://www.econbiz.de/10011617696

The strategic implications of scale in choice-based conjoint analysis

Hauser, John R.; Eggers, Felix; Selove, Matthew - In: Marketing science : the marketing journal of the … 38 (2019) 6, pp. 1059-1081

Persistent link: https://www.econbiz.de/10012147200

Internationalisation of family and non-family firms : a conjoint experiment among CEOs

Mensching, Helge; Calabrò, Andrea; Eggers, Felix; … - In: European journal of international management : EJIM 10 (2016) 5, pp. 581-604

Persistent link: https://www.econbiz.de/10011674134

Distance and perceptions of risk in internationalization decisions

Kraus, Sascha; Ambos, Tina C.; Eggers, Felix; Cesinger, … - In: Journal of Business Research 68 (2015) 7, pp. 1501-1505

This study examines top managers’ risk perceptions in internationalization decisions. 126 CEOs and top managers responsible for internationalization in companies with headquarters in Germany, Switzerland, or Austria took part in our experiment. Applying random utility theory in a conjoint...

Persistent link: https://www.econbiz.de/10011264146

Entrepreneurial branding : measuring consumer preferences through choice-based conjoint analysis

Eggers, Fabian; Eggers, Felix; Kraus, Sascha - In: International entrepreneurship and management journal 12 (2016) 2, pp. 427-444

Persistent link: https://www.econbiz.de/10011591369

Distance and perceptions of risk in internationalization decisions

Kraus, Sascha; Ambos, Tina C.; Eggers, Felix; Cesinger, … - In: Journal of business research : JBR 68 (2015) 7, pp. 1501-1505

Persistent link: https://www.econbiz.de/10011297906

Drivers of internationalization success : a conjoint choice experiment on German SME managers

Kraus, Sascha; Mitter, Christine; Eggers, Felix; Stieg, … - In: Review of managerial science 11 (2017) 3, pp. 691-716

Persistent link: https://www.econbiz.de/10011707789

Predicting new service adoption with conjoint analysis : external validity of BDM-based incentive-aligned and dual-response choice designs

Wlömert, Nils; Eggers, Felix - In: Marketing letters : a journal of research in marketing 27 (2016) 1, pp. 195-210

Persistent link: https://www.econbiz.de/10011445990

Der Preis einer Stadt: wie viel ein Spreewald im Kampf um Talente wert ist

Eggers, Felix; Farsky, Mario; Zenker, Sebastian - In: Planung & Analyse : Zeitschrift für Marktforschung und … 36 (2009) 1, pp. 49-52

Persistent link: https://www.econbiz.de/10003812163

Hybrid individualized two-level choice-based conjoint (HIT-CBC): a new method for measuring preference structures with many attribute levels

Eggers, Felix; Sattler, Henrik - In: International journal of research in marketing : IJRM ; … 26 (2009) 2, pp. 108-118

Persistent link: https://www.econbiz.de/10003866607