Predicting new service adoption with conjoint analysis : external validity of BDM-based incentive-aligned and dual-response choice designs
Year of publication: |
March 2016
|
---|---|
Authors: | Wlömert, Nils ; Eggers, Felix |
Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 27.2016, 1, p. 195-210
|
Subject: | Conjoint analysis | Dual response | No-choice option | Incentive alignment | Choice models | External validity | Conjoint-Analyse | Theorie | Theory | Marktforschung | Market research | Experiment |
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