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Hybrid individualized two-level choice-based conjoint (HIT-CBC): a new method for measuring preference structures with many attribute levels
Eggers, Felix; Sattler, Henrik - In: International journal of research in marketing : IJRM ; … 26 (2009) 2, pp. 108-118
Persistent link: https://www.econbiz.de/10003866607
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The last picture show? : timing and order of movie distribution channels
Hennig-Thurau, Thorsten; Henning, Victor; Sattler, Henrik; … - In: Journal of marketing 71 (2007) 4, pp. 63-83
Persistent link: https://www.econbiz.de/10003564871
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Preference measurement with conjoint analysis : overview of state-of-the-art approaches and recent developments
Eggers, Felix; Sattler, Henrik - In: GfK marketing intelligence review : Marketingforschung … 3 (2011) 1, pp. 36-47
Persistent link: https://www.econbiz.de/10009007731
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Hybrid individualized two-level choice-based conjoint (HIT-CBC): A new method for measuring preference structures with many attribute levels
Eggers, Felix; Sattler, Henrik - In: International journal of research in marketing : IJRM ; … 26 (2009) 2, pp. 108-118
Persistent link: https://www.econbiz.de/10008262301
Cover Image
Preference measurement with conjoint analysis : overview of state-of-the-art approaches and recent developments
Eggers, Felix; Sattler, Henrik - In: GfK marketing intelligence review 3 (2011) 1, pp. 36-47
Persistent link: https://www.econbiz.de/10009893820
Cover Image
Hybrid individualized two-level choice-based conjoint (HIT-CBC): A new method for measuring preference structures with many attribute levels
Eggers, Felix; Sattler, Henrik - In: International journal of research in marketing : IJRM ; … 26 (2009) 2, pp. 108-119
Persistent link: https://www.econbiz.de/10008895425