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~person:"Ehrenberg, Andrew S. C."
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Ehrenberg, Andrew S. C.
Ehrenberg, A. S. C.
48
Chatfield, C.
19
Goodhardt, G. J.
10
Chatfield, Christopher
7
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4
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3
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3
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Brand management ; Vol. 2
5
Measuring and managing brands
2
A Wiley-Interscience publication
1
Die Forschung in Zukunft - die Zukunft in Forschung : [die Beiträge wurden auf dem XXX. Kongress der Deutschen Marktforschung vom 21. - 23. Mai 1995 in Berlin als Vorträge gehalten]
1
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Repeat-buying : facts, theory and application
Ehrenberg, Andrew S. C.
-
1988
-
New ed., rev
Persistent link: https://www.econbiz.de/10000742559
Saved in:
2
Data reduction : analysing and interpreting statistical data
Ehrenberg, Andrew S. C.
-
1975
Persistent link: https://www.econbiz.de/10000555259
Saved in:
3
Ungenutzte absatzwirtschaftliche Grundlagenforschung
Ehrenberg, Andrew S. C.
- In:
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
46
(
1966
)
6
,
pp. 331-336
Persistent link: https://www.econbiz.de/10011493485
Saved in:
4
Lawlike relationships in marketing
Ehrenberg, Andrew S. C.
- In:
Die Forschung in Zukunft - die Zukunft in Forschung : …
,
(pp. 101-111)
.
1995
Persistent link: https://www.econbiz.de/10001317798
Saved in:
5
Das Reduzieren der Zahlen : statistische Analyse und Interpretation
Ehrenberg, Andrew S. C.
-
1976
Persistent link: https://www.econbiz.de/10000038481
Saved in:
6
Differentiation or salience
Ehrenberg, Andrew S. C.
;
Barnard, Neil
;
Scriven, John
-
2009
Persistent link: https://www.econbiz.de/10003784860
Saved in:
7
Brand advertising as creative publicity
Ehrenberg, Andrew S. C.
;
Barnard, Neil
;
Kennedy, Rachel
; …
-
2009
Persistent link: https://www.econbiz.de/10003784904
Saved in:
8
If you're so strong, why aren't you bigger? : making the case against brand equity
Ehrenberg, Andrew S. C.
-
2010
Persistent link: https://www.econbiz.de/10003924346
Saved in:
9
Understanding brand performance measures : using Dirichlet benachmarks
Ehrenberg, Andrew S. C.
;
Uncles, Mark D.
;
Goodhardt, …
-
2010
Persistent link: https://www.econbiz.de/10003924350
Saved in:
10
The variability of attitudinal repeat-rates
Dall'Olmo Riley, F.
;
Ehrenberg, Andrew S. C.
; …
-
2010
Persistent link: https://www.econbiz.de/10003924358
Saved in:
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