"Investing In Financial Research is a guidebook for conducting financial investigations. The book lays out the AREA Method -- a research and decision-making system that uniquely controls for bias, focuses on the incentives of others and expands knowledge while improving judgement -- and applies...

INVESTING IN FINANCIAL RESEARCH -- Contents -- Foreword -- Acknowledgments -- Introduction: Blue Skies -- 1. The Origins of the AREA Method -- 2. Research Like a Cheetah -- 3. How to Use This Book: The AREA Journal, Cheetah Sheets, and Thesis Statements -- Cheetah Sheet 1. A Thesis Statement...