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Method supplied investigation of customer loyalty in the automotive industry : results of a causal analytical study
Bauer, Hans H. - In: Customer retention in the automotive industry : …, (pp. 167-213). 1997
Persistent link: https://www.econbiz.de/10001299161
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From value-orientated quality improvement to customer satisfaction : a case study for passenger cars
Herrmann, Andreas - In: Customer retention in the automotive industry : …, (pp. 93-115). 1997
Persistent link: https://www.econbiz.de/10001299164
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Design of lines as a product-policy variant to retain customers in the automotive industry
Bauer, Hans H.; Huber, Frank; Keller, Thomas - In: Customer retention in the automotive industry : …, (pp. 67-92). 1997
Persistent link: https://www.econbiz.de/10001299165
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Produktqualität, Kundenzufriedenheit und Unternehmensrentabilität : eine branchenübergreifende Analyse
Herrmann, Andreas - In: Wege des Marketing : Festschrift zum 60. Geburtstag von …, (pp. 237-247). 1995
Persistent link: https://www.econbiz.de/10001316543
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Online-Marktforschung als E-Service
Lütters, Holger; Eisend, Martin; Schuchert-Güler, Pakize - In: Electronic Services, (pp. 613-638). 2002
Persistent link: https://www.econbiz.de/10001652843
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The dynamic nature of marketing constructs
Bergkvist, Lars; Eisend, Martin - In: Journal of the Academy of Marketing Science 49 (2021) 3, pp. 521-541
Persistent link: https://www.econbiz.de/10012548064
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How marketer actions influence persuasion knowledge : meta-analytic evidence of a nonlinear relationship
Eisend, Martin; Tarrahi, Farid - In: Journal of public policy & marketing 41 (2022) 2, pp. 107-123
Persistent link: https://www.econbiz.de/10013256392
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The effectiveness of publicity versus advertising : a meta-analytic investigation of its moderators
Eisend, Martin; Küster-Rohde, Franziska - In: Journal of the Academy of Marketing Science 39 (2011) 6, pp. 906-921
Persistent link: https://www.econbiz.de/10010218004
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Die Bedeutung von Emotionen für die wahrgenommene Fairness bei Preiserhöhungen
Huber, Frank; Meyer, Frederik; Vollhardt, Kai; … - In: Schmalenbachs Zeitschrift für betriebswirtschaftliche … 63 (2011) 4, pp. 404-426
Persistent link: https://www.econbiz.de/10009130734
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How much have we learned about consumer research? : a meta-meta-analysis
Eisend, Martin; Pol, Gratiana; Niewiadomska, Dominika; … - In: Journal of consumer research : JCR ; an … 51 (2024) 1, pp. 180-190
Persistent link: https://www.econbiz.de/10014634449