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Advances in Advertising Research (Vol. VI) : The Digital, the Classic, the Subtle, and the Alternative

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This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. Distinguishing between digital, classic, subtle, and alternative advertising...

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The digital, the classic, the subtle, and the alternative

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Comment : advertising, communication, and brands

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