advertising, communication, marketing and media management. The Editors George Christodoulides is Professor of Marketing and … Assistant Dean for Research at Birkbeck, University of London. Anastasia Stathopoulou is Lecturer in Marketing at Birkbeck …, University of London. Martin Eisend is Professor of Marketing at the European University Viadrina, Frankfurt (Oder), Germany …

testing in marketing research. The authors explain the foundations in philosophy of science and the various methodological … approaches to readers who are working empirically with the purpose of developing and testing theories in marketing. The primary …

multivariater Methoden der Datenanalyse ausgebaut. Prof. Dr. Alfred Kuß lehrt Betriebswirtschaftslehre, insbesondere Marketing, am … Marketing-Department der Freien Universität Berlin. Prof. Dr. Martin Eisend, Professur für Betriebswirtschaftslehre …, insbesondere Internationales Marketing, an der Europa-Universität Viadrina, Frankfurt/Oder. …