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~person:"Eisend, Martin"
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Advertising
49
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48
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Eisend, Martin
Meffert, Heribert
225
Kotler, Philip
223
Bruhn, Manfred
191
Pepels, Werner
133
Kaiser, Harry M.
130
Irwin, Scott H.
94
Fritz, Wolfgang
76
Porter, Michael E.
68
Wiedmann, Klaus-Peter
65
Belz, Christian
63
Wilson, William W.
62
Good, Darrel L.
61
Homburg, Christian
61
Bauer, Hans H.
59
Kirchgeorg, Manfred
59
Sheth, Jagdish N.
54
Tomczak, Torsten
52
Huber, Frank
51
Jabbar, Mohammad A.
51
Armstrong, Gary
49
Esch, Franz-Rudolf
49
Jayne, Thomas S.
49
Reinecke, Sven
49
Zerres, Michael P.
49
Backhaus, Klaus
47
Ahlert, Dieter
44
McDonald, Malcolm
44
Baker, Michael John
43
Simon, Hermann
43
Unger, Fritz
43
Dichtl, Erwin
42
Kreutzer, Ralf T.
42
Kuß, Alfred
42
Zentes, Joachim
42
Garcia, Philip
41
Koschnick, Wolfgang J.
41
Taylor, Charles Raymond
41
Gierl, Heribert
40
Kerin, Roger A.
40
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Springer Fachmedien Wiesbaden
4
European Advertising Academy
2
ICORIA <14., 2015, London>
2
ICORIA <15., 2016, Ljubljana>
2
ICORIA <10, 2011, Berlin>
1
ICORIA <13., 2014, Amsterdam>
1
ICORIA <16., 2017, Gent>
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Journal of advertising
9
European Advertising Academy
8
International journal of advertising : the quarterly review of marketing communications
8
Journal of advertising : official publication of the American Academy of Advertising
8
SpringerLink / Bücher
6
Advances in advertising research
5
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5
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3
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2
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1
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1
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1
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1
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1
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Marketing Letters
1
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The SAGE handbook of marketing ethics
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ECONIS (ZBW)
53
RePEc
1
USB Cologne (EcoSocSci)
1
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1
Gendering conversational humor in
advertising
: an evolutionary explanation of the effects of spontaneous versus canned humor
Ivanov, Lachezar
;
Eisend, Martin
;
Bayón, Tomás
- In:
International journal of advertising : the review of …
38
(
2019
)
7
,
pp. 979-999
Persistent link: https://www.econbiz.de/10012200363
Saved in:
2
Explaining the use and effects of humour in
advertising
: an evolutionary perspective
Eisend, Martin
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 526-547
Persistent link: https://www.econbiz.de/10011882028
Saved in:
3
A meta-analysis of when and how
advertising
creativity works
Rosengren, Sara
;
Eisend, Martin
;
Koslow, Scott
; …
- In:
Journal of marketing
84
(
2020
)
6
,
pp. 39-56
Persistent link: https://www.econbiz.de/10012309677
Saved in:
4
The influence of humor in
advertising
: explaining the effects of humor in two-sided messsages
Eisend, Martin
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 962-973
Persistent link: https://www.econbiz.de/10013186896
Saved in:
5
How humor in
advertising
works: A meta-analytic test of alternative models
Eisend, Martin
- In:
Marketing Letters
22
(
2011
)
2
,
pp. 115-132
Persistent link: https://www.econbiz.de/10009150348
Saved in:
6
Advertising
repetition : a meta-analysis on effective frequency in
advertising
Schmidt, Susanne
;
Eisend, Martin
- In:
Journal of advertising : official publication of the …
44
(
2015
)
4
,
pp. 415-428
Persistent link: https://www.econbiz.de/10011410229
Saved in:
7
Special issue: Reinquiries in
advertising
research
Eisend, Martin
(
ed.
);
Franke, George R.
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011453830
Saved in:
8
Reinquiries in
advertising
research
Eisend, Martin
;
Franke, George R.
;
Leigh, James H.
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10011453831
Saved in:
9
The third-person effect in
advertising
: a meta-analysis
Eisend, Martin
- In:
Journal of advertising : official publication of the …
46
(
2017
)
3
,
pp. 377-394
Persistent link: https://www.econbiz.de/10011744290
Saved in:
10
Challenges in an age of dis-engagement
Zabkar, Vesna
(
ed.
);
Eisend, Martin
(
ed.
)
-
ICORIA <15., 2016, Ljubljana>
;
European Advertising Academy
-
2017
Persistent link: https://www.econbiz.de/10011660479
Saved in:
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