Explaining the use and effects of humour in advertising : an evolutionary perspective
Martin Eisend
| Year of publication: |
July 2018
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|---|---|
| Authors: | Eisend, Martin |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 37.2018, 4, p. 526-547
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| Subject: | Humour | communication | persuasion | advertising | evolutionary psychology | Evolutionsökonomik | Evolutionary economics | Humor | Werbung | Advertising | Kommunikation | Communication | Psychologie | Psychology |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2017.1335074 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011882028