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Emoji in Advertising
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Advertising
48
Werbung
47
Advertising effects
18
Werbewirkung
18
Consumer behaviour
15
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15
Meta-analysis
10
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advertising
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English
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Eisend, Martin
Kaiser, Harry M.
67
Anderson, Simon P.
38
Taylor, Charles Raymond
38
Pelsmacker, Patrick de
37
Kind, Hans Jarle
35
Gierl, Heribert
28
Septianto, Felix
28
Wilbur, Kenneth C.
28
Nilssen, Tore
27
Rosengren, Sara
27
Saffer, Henry
27
Pflaum, Dieter
26
Nickel, Volker
25
Okazaki, Shintaro
25
Zaccour, Georges
25
Sethi, Suresh
24
Sørgard, Lars
24
Dahlén, Micael
23
Diehl, Sandra
23
Esch, Franz-Rudolf
23
Pepels, Werner
23
Bruhn, Manfred
22
Stafford, Marla Royne
22
Yoon, Sukki
22
Kinnucan, Henry W.
21
Huh, Jisu
20
Mueller, Barbara
20
Schweiger, Günter
20
Jullien, Bruno
19
Liaukonyte, Jura
19
Prasad, Ashutosh
19
Richards, Timothy J.
19
Silk, Alvin J.
19
Yoon, Hye Jin
19
Campbell, Colin L.
18
Dens, Nathalie
18
Ford, John B.
18
Peitz, Martin
18
Schlosser, Rainer
18
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Springer Fachmedien Wiesbaden
4
European Advertising Academy
2
ICORIA <14., 2015, London>
2
ICORIA <15., 2016, Ljubljana>
2
ICORIA <10, 2011, Berlin>
1
ICORIA <13., 2014, Amsterdam>
1
ICORIA <16., 2017, Gent>
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European Advertising Academy
8
International journal of advertising : the quarterly review of marketing communications
8
Journal of advertising
8
Journal of advertising : official publication of the American Academy of Advertising
8
Advances in advertising research
5
International journal of advertising : the review of marketing communications
5
SpringerLink / Bücher
5
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3
Journal of the Academy of Marketing Science
2
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1
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1
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1
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ECONIS (ZBW)
47
RePEc
1
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1
Gendering conversational humor in
advertising
: an evolutionary explanation of the effects of spontaneous versus canned humor
Ivanov, Lachezar
;
Eisend, Martin
;
Bayón, Tomás
- In:
International journal of advertising : the review of …
38
(
2019
)
7
,
pp. 979-999
Persistent link: https://www.econbiz.de/10012200363
Saved in:
2
Explaining the use and effects of humour in
advertising
: an evolutionary perspective
Eisend, Martin
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 526-547
Persistent link: https://www.econbiz.de/10011882028
Saved in:
3
A meta-analysis of when and how
advertising
creativity works
Rosengren, Sara
;
Eisend, Martin
;
Koslow, Scott
; …
- In:
Journal of marketing
84
(
2020
)
6
,
pp. 39-56
Persistent link: https://www.econbiz.de/10012309677
Saved in:
4
The influence of humor in
advertising
: explaining the effects of humor in two-sided messsages
Eisend, Martin
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 962-973
Persistent link: https://www.econbiz.de/10013186896
Saved in:
5
How humor in
advertising
works: A meta-analytic test of alternative models
Eisend, Martin
- In:
Marketing Letters
22
(
2011
)
2
,
pp. 115-132
Persistent link: https://www.econbiz.de/10009150348
Saved in:
6
Advertising
repetition : a meta-analysis on effective frequency in
advertising
Schmidt, Susanne
;
Eisend, Martin
- In:
Journal of advertising : official publication of the …
44
(
2015
)
4
,
pp. 415-428
Persistent link: https://www.econbiz.de/10011410229
Saved in:
7
Special issue: Reinquiries in
advertising
research
Eisend, Martin
(
ed.
);
Franke, George R.
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011453830
Saved in:
8
Reinquiries in
advertising
research
Eisend, Martin
;
Franke, George R.
;
Leigh, James H.
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10011453831
Saved in:
9
The third-person effect in
advertising
: a meta-analysis
Eisend, Martin
- In:
Journal of advertising : official publication of the …
46
(
2017
)
3
,
pp. 377-394
Persistent link: https://www.econbiz.de/10011744290
Saved in:
10
Challenges in an age of dis-engagement
Zabkar, Vesna
(
ed.
);
Eisend, Martin
(
ed.
)
-
ICORIA <15., 2016, Ljubljana>
;
European Advertising Academy
-
2017
Persistent link: https://www.econbiz.de/10011660479
Saved in:
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