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International market entry mode strategies of manufacturing firms and service firms: A resource-based perspective
Ekeledo, Ikechi; Sivakumar, K. - In: International marketing review 21 (2004) 1, pp. 68-101
Persistent link: https://www.econbiz.de/10006248702
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The Impact of E-Commerce on Entry-Mode Strategies of Service Firms: A Conceptual Framework and Research Propositions
Ekeledo, Ikechi; Sivakumar, K. - In: Journal of international marketing 12 (2004) 4, pp. 46-70
Persistent link: https://www.econbiz.de/10007228937
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Foreign Market Entry Mode Choice of Service Firms: A Contingency Perspective
Ekeledo, Ikechi; Sivakumar, K. - In: Journal of the Academy of Marketing Science 26 (1998) 4, pp. 274-292
Persistent link: https://www.econbiz.de/10006153097