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A cross validation of consumer-based brand equity models : driving customer equity in retail brands
Çifci, Sertaç; Ekinci, Yuksel; Whyatt, Georgina; … - In: Journal of business research : JBR 69 (2016) 9, pp. 3740-3747
Persistent link: https://www.econbiz.de/10011515251
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Customer experience and commitment in retailing : does customer age matter?
Khan, Imran; Hollebeek, Linda D.; Fatma, Mobin; Islam, … - In: Journal of retailing and consumer services 57 (2020), pp. 1-9
Persistent link: https://www.econbiz.de/10012305359
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Do personality traits predict "complaining" consumers?
Ekinci, Yuksel; Calderon, Joana; Siala, Haytham - In: International journal of business environment : IJBE 8 (2016) 1, pp. 32-42
Persistent link: https://www.econbiz.de/10011590921
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Customer definitions of moral value for retail brands : a qualitative understanding
Wei, Yunyi; Sit, Kokho; Ekinci, Yuksel - In: Journal of retailing and consumer services 77 (2024), pp. 1-12
Persistent link: https://www.econbiz.de/10014462367